Prime 4x4 is a family owned and operated online retailer. We do our best to provide high quality products at a fair price. We use what we sell, and build our products using only quality components. We don't want a cheap part to fail 100 miles from civilization and we doubt that you do either. Everything we sell is tested and proven in the real world.

Whether on a day trail or a multi-week overland adventure our 4-wheeling goal is simple. We want to get out and get back in one piece and have a great time doing it. Our products are designed to help accomplish that objective.

As a company we have a combine 75+ years of 4-wheeling experience and by now we have a good idea what works and what doesn’t. Prime 4x4 is located in southern Utah, home to the Winter 4x4 Jamboree, 4 hours from Moab and centrally located to an almost endless variety of spectacular off-road destinations. Wheeling is what we do, we are most likely addicted! Hope to see you on the trail.