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Privacy Policy

Your privacy is important to us. At Prime 4x4 we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand web sites that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of one of our services.

Below is our privacy policy which incorporates these goals:

If you have questions about deleting or correcting your personal data please contact our support team.

Prime 4x4 LLC (“Prime 4x4”) operates several websites including Prime,,, and It is Prime 4x4’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Prime 4x4 collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Prime 4x4’s purpose in collecting non-personally identifying information is to better understand how Prime 4x4’s visitors use its website. From time to time, Prime 4x4 may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Gathering of Personally-Identifying Information

Certain visitors to Prime 4x4’s websites choose to interact with Prime 4x4 in ways that require Prime 4x4 to gather personally-identifying information. The amount and type of information that Prime 4x4 gathers depends on the nature of the interaction. Those who engage in transactions with Prime 4x4 – by purchasing products, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Prime 4x4 collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Prime 4x4. Prime 4x4 does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Prime 4x4 may collect statistics about the behavior of visitors to its websites. Prime 4x4 may display this information publicly or provide it to others. However, Prime 4x4 does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Prime 4x4 discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Prime 4x4’s behalf or to provide services available at Prime 4x4’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Prime 4x4’s websites, you consent to the transfer of such information to them. Prime 4x4 will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Prime 4x4 discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Prime 4x4 believes in good faith that disclosure is reasonably necessary to protect the property or rights of Prime 4x4, third parties or the public at large. If you are a registered user of a Prime 4x4 website and have supplied your email address, Prime 4x4 may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Prime 4x4 and our products. We primarily use our email list to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Prime 4x4 takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Prime 4x4 may use cookies to help Prime 4x4 identify and track visitors, their usage of Prime 4x4 website, and their website access preferences. Prime 4x4 visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Prime 4x4’s websites, with the drawback that certain features of Prime 4x4’s websites may not function properly without the aid of cookies.

Business Transfers

If Prime 4x4, or substantially all of its assets were acquired, or in the unlikely event that Prime 4x4 goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Prime 4x4 may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Prime 4x4 and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, Prime 4x4 may change its Privacy Policy from time to time, and in Prime 4x4’s sole discretion. Prime 4x4 encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Updated 10/27/2011

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